Vice Ganda Slams Shuvee Entrata Over Controversial Anti-ABS-CBN Post Resurfacing Online

Published: September 28, 2025

Introduction

In the fast-paced world of social media, posts from years past can return to haunt individuals—especially in the highly sensitive and politically charged landscape of Philippine entertainment. This week, Vice Ganda, one of the country’s most influential and outspoken celebrities, took to social media to publicly criticize rising online personality Shuvee Entrata for an old post allegedly mocking the shutdown of ABS-CBN, the country’s former broadcasting giant.

The post, originally published in 2020 at the height of ABS-CBN’s franchise battle, resurfaced on social media and quickly ignited heated discourse. Vice Ganda, a longtime Kapamilya talent and one of the most vocal defenders of ABS-CBN during its shutdown, did not mince words in calling out what he described as “insensitive, opportunistic, and distasteful behavior.”

What followed was a viral confrontation between two very different public figures—Vice Ganda, the showbiz veteran and symbol of resistance, and Shuvee Entrata, the unapologetic Gen Z influencer with a growing online following. The clash between them has not only drawn in fans and critics alike but also reopened old wounds about press freedom, cancel culture, and celebrity accountability.

Table of Contents

Background: The ABS-CBN Shutdown and Its Impact
Who Is Shuvee Entrata?
The Resurfaced Post: What Did She Say?
Vice Ganda’s Reaction: “This Is Not Funny—It’s Personal”
Public Reactions and Social Media Divide
A Closer Look at the Culture of Online Mockery
The Power Dynamics of Celebrities vs Influencers
Accountability and Apologies: What Should Shuvee Do?
Revisiting ABS-CBN’s Legacy and the Fight for Media Freedom
Conclusion: When Freedom of Expression Clashes with Social Responsibility

1. Background: The ABS-CBN Shutdown and Its Impact

On May 5, 2020, ABS-CBN—the Philippines’ largest media network—was forced to cease operations following the expiration of its congressional franchise. The shutdown was widely condemned by journalists, celebrities, and international media watchdogs, citing it as a blow to press freedom.

Thousands of employees lost their jobs. Television shows were abruptly halted. News coverage, particularly in remote areas, was silenced overnight. The shutdown symbolized not only the silencing of a network but also the chilling effect of political power on the media.

Many celebrities under the Kapamilya network, including Vice Ganda, became vocal activists, using their platforms to protest the decision and rally support for press freedom.

2. Who Is Shuvee Entrata?

Shuvee Entrata, not to be confused with actress Maymay Entrata, is a rising social media influencer known for her controversial takes, edgy humor, and often provocative opinions on current events. With over half a million followers on multiple platforms, Shuvee built a reputation as a “truth speaker” unafraid to go against mainstream narratives.

However, her rise has not been without criticism. Many accuse her of insensitivity, misinformation, and intentionally triggering responses to boost engagement. While some admire her unapologetic persona, others view her as part of a growing wave of “clout-chasers” who cross ethical boundaries for fame.

3. The Resurfaced Post: What Did She Say?

The controversy centers around a Facebook post dated July 2020, which has now been widely shared in screenshots. In the post, Shuvee allegedly wrote:

“Good riddance! ABS-CBN deserves to be shut down. Too biased, too dramatic, too elitist. Let real content creators shine!”

At the time, the post went largely unnoticed. But in 2025, as Shuvee’s profile grew, internet sleuths dug up the statement and began calling her out for her earlier stance. Critics say her past opinion contradicts her current attempts to engage with mainstream media and entertainment brands.

4. Vice Ganda’s Reaction: “This Is Not Funny—It’s Personal”

Vice Ganda, a flagship ABS-CBN talent and outspoken media advocate, broke his silence on the matter through a post on X (formerly Twitter), stating:

“People who laughed when thousands of us lost our jobs do not deserve to joke about it now. This is not content. This is cruelty.”

In a follow-up Instagram Story, Vice added:

“This wasn’t just a business loss. This was our home. This was our family. And for some ‘content creator’ to mock that for clout? It’s disgusting.”

Vice’s reaction garnered massive support, especially from fellow Kapamilya stars, fans, and netizens who lived through the heartbreak of the shutdown. Many praised him for using his platform to hold newer influencers accountable for their past remarks.

5. Public Reactions and Social Media Divide

As expected, social media exploded with reactions. The internet split into two dominant camps:

Team Vice: Supporters argued that Shuvee’s past post was cruel and emblematic of a bigger problem—people profiting off trauma they didn’t experience. They praised Vice Ganda for standing up for his colleagues and values.
Team Shuvee: Some defended Shuvee’s right to express her opinion, no matter how unpopular. They claimed she was merely being “real” and accused Vice of being too sensitive and unwilling to accept criticism.

The debate reflected not just differing opinions, but also a generational and ideological divide—between traditional media loyalists and digital-native skeptics.

6. A Closer Look at the Culture of Online Mockery

The rise of meme culture, “edgy” humor, and trolling has created an environment where serious issues are often trivialized. Shuvee’s post is not isolated; rather, it represents a broader trend of online insensitivity that treats real-world issues as entertainment.

Mocking the fall of a media institution that supported thousands of livelihoods crosses a line, critics argue. But others counter: Is there still room for unpopular opinions in a hypersensitive digital world?

This incident begs the question: Where do we draw the line between satire and cruelty?

7. The Power Dynamics of Celebrities vs Influencers

The confrontation between Vice Ganda and Shuvee Entrata is not just a personal dispute—it symbolizes the growing tension between mainstream celebrities and digital influencers. Traditional stars often feel they are held to higher standards, while influencers operate with fewer consequences, yet enjoy massive reach.

Shuvee, despite her relatively new presence, has started working with brands and making media appearances—ironically in networks affiliated with the same industry she once mocked. This, critics say, is hypocrisy at best, opportunism at worst.

Vice Ganda’s call-out sends a message: credibility still matters, and the industry is watching.

8. Accountability and Apologies: What Should Shuvee Do?

As of this writing, Shuvee Entrata has not issued a formal apology. She instead posted a vague Story saying:

“People love digging up old dirt when you start succeeding. Stay mad.”

This defiant response only fueled more backlash, with many calling it tone-deaf and irresponsible. PR experts say that refusing to apologize or acknowledge harm done often backfires, especially when public sentiment is overwhelmingly critical.

Some former followers have already started “unfollowing” campaigns, while brands affiliated with Shuvee remain silent on whether they will continue working with her.

If Shuvee hopes to sustain her career beyond shock value, experts suggest she must publicly reflect on her past, show growth, and apologize with sincerity.

9. Revisiting ABS-CBN’s Legacy and the Fight for Media Freedom

This controversy has unintentionally reignited conversations about ABS-CBN’s cultural and historical impact. Beyond its entertainment offerings, ABS-CBN was a beacon of journalism, public service, and community outreach.

The network’s shutdown became a symbol of authoritarian overreach, and many view the silence—or in Shuvee’s case, mockery—of its fall as deeply disrespectful.

For Vice Ganda and many others, the wounds are still fresh. And when a person who ridiculed that moment seeks to now benefit from the same industry, it becomes a matter of integrity.

10. Conclusion: When Freedom of Expression Clashes with Social Responsibility

The clash between Vice Ganda and Shuvee Entrata reveals the fragile balance between freedom of speech and social accountability. While everyone is entitled to their opinions, public figures—whether traditional celebrities or new-wave influencers—must be prepared to answer for their

words, past and present.

In the digital age, receipts don’t expire, and the court of public opinion is swift and often unforgiving.

More than just a celebrity spat, this is a conversation about empathy, growth, and responsibility. Whether Shuvee learns from it remains to be seen. But Vice Ganda has made one thing clear: some things are not jokes—they are lived experiences.

Related Articles

“The ABS-CBN Shutdown: Five Years Later”
“Why Celebrities Are Calling Out Influencers More Often”
“Freedom of Speech vs Hate Speech: Where’s the Line?”
“Social Media and the Weaponization of Old Posts”
“The Evolution of Cancel Culture in Philippine Entertainment”