Vice Ganda’s Endorsement Legacy: Clarifying Rumors, Embracing New Collaborations, and How the Phenomenal Star Continues to Shine in the Philippine Advertising Landscape

Introduction: The Buzz That Shook the Internet

In an era where online trends can shape public perception within minutes, a simple social media post can ignite an avalanche of speculation. This was precisely the case when rumors began to circulate suggesting that Filipino comedy icon and media powerhouse Vice Ganda had been dropped as an endorser by a leading fast-food chain. The story gained traction fast—spurred on by a recent high-profile announcement involving another major celebrity joining the same brand’s ambassador lineup.

As the narrative snowballed, many began to question: Had Vice Ganda really been replaced? Was this a signal of fading influence in the advertising world, or simply a marketing strategy misunderstood by fans and netizens alike?

In this feature, we unpack the facts behind the controversy, explore the dynamics of celebrity endorsements in the Philippines, and take a closer look at Vice Ganda’s continued prominence in brand partnerships. Beyond the headlines, there’s a bigger story about loyalty, brand evolution, and the enduring power of a beloved entertainer.

The Origin of the Rumor: When New Faces Spark Old Assumptions

The rumors gained widespread attention shortly after a glamorous promotional campaign was unveiled, announcing that fashion icon and actress Heart Evangelista had joined a major fast-food brand as one of its newest endorsers. The announcement came complete with a photoshoot, press release, and a vibrant rollout on digital platforms. Naturally, it generated buzz—but also unintended consequences.

Some online users, noticing Heart’s debut, began speculating that she had replaced Vice Ganda. Given that both celebrities appeal to overlapping demographics and enjoy mainstream popularity, the assumption spread quickly. The fast-food brand in question had previously featured Vice Ganda prominently in its marketing materials, leading to confusion when she appeared absent in the latest campaign.

However, it’s important to note that the company never made any announcement about ending its relationship with Vice. In fact, several media insiders confirmed that Vice remains affiliated with the brand. The introduction of a new ambassador does not necessarily signal the end of another’s partnership. In today’s multi-ambassador marketing landscape, brands often collaborate with several high-profile personalities simultaneously to appeal to diverse market segments.

The narrative that Vice was “replaced” was largely born from online speculation—not official communication.

A Trail of Successful Partnerships: Vice Ganda’s Advertising Footprint

CDO Funtastyk: A Reunion Rooted in Nostalgia

Among Vice Ganda’s most heartfelt endorsements is her partnership with CDO Funtastyk Young Pork Tocino. Having served as the brand’s ambassador in the past, Vice made a triumphant return to its campaigns in early 2025. The collaboration was more than a mere marketing deal—it was a personal reunion.

In various media appearances and interviews, Vice spoke fondly of the product, linking it to childhood memories and family traditions. The endorsement wasn’t just transactional; it resonated emotionally. It underscored a powerful marketing principle: authenticity sells. When a product aligns with a celebrity’s personal story, the audience feels the connection.

CDO also benefited from this synergy. The brand saw increased visibility and renewed interest among younger audiences, many of whom grew up watching Vice and felt a similar sense of nostalgia and relatability.

McDonald’s: Pride, Progress, and Inclusive Representation

Another notable campaign in Vice Ganda’s portfolio was her endorsement for McDonald’s, particularly for the promotion of their improved McChicken sandwich. More than just another commercial, this campaign stood out for its message of inclusivity. Vice expressed pride in being chosen by a family-centered global brand, viewing the partnership as a milestone not just for her, but for broader representation.

The campaign resonated deeply with audiences who often feel underrepresented in traditional advertising. It wasn’t just about the food—it was about visibility, affirmation, and progress. By placing Vice front and center, McDonald’s sent a strong signal that their brand reflects the diversity of their consumers.

This alignment with progressive values further cemented Vice’s image as a modern, influential figure in the entertainment and marketing world.

Celebrity Endorsements in the Philippines: A Changing Landscape

The Philippine market has long held celebrity endorsements in high regard. From food products to telecom providers, stars often play a pivotal role in shaping consumer behavior. The influence of an endorser can significantly impact brand loyalty, especially in a country where entertainment culture is deeply woven into everyday life.

However, the industry has evolved. Where brands once committed to a single face for years, the modern approach often includes rotating or multiple endorsers. This is especially true in highly competitive sectors like food and beverage, where market segmentation is critical.

Adding Heart Evangelista as an endorser was likely a strategic move to target a different niche: high fashion, elegance, and lifestyle-conscious consumers. Meanwhile, Vice Ganda continues to appeal to a mass audience with humor, relatability, and heartfelt storytelling.

These strategies can coexist. It’s not about replacement—it’s about expansion.

Public Reactions and Crisis Management: The Social Media Factor

When speculation runs wild online, even the most well-crafted marketing strategy can spiral into controversy. Fortunately, Vice Ganda has consistently demonstrated grace under pressure. Her public responses, when necessary, are thoughtful and measured—never inflammatory.

In previous instances where endorsement conflicts have occurred, such as the now-viral “brand-agawan” moment with fellow actress Anne Curtis, Vice handled the situation with humor and humility. Both stars later clarified the situation and moved on without drama, maintaining their reputations and public goodwill.

This professionalism contributes to Vice’s lasting appeal—not just as a celebrity, but as a reliable brand partner. Companies value ambassadors who can navigate tricky PR situations without adding fuel to the fire. Vice’s track record speaks volumes.

Adding Heart Evangelista: Complementary, Not Competitive

It’s worth reiterating: the addition of Heart Evangelista to a brand’s endorsement roster is not an indictment of Vice Ganda’s relevance. It’s a testament to the brand’s evolving strategy.

In fact, using multiple high-profile endorsers can enhance a campaign’s reach. Heart brings elegance, luxury, and fashion-forward appeal. Vice brings energy, relatability, and emotional resonance. Together, they form a dynamic duo of influence, capable of touching different consumer profiles.

In an age where personalization rules, having a variety of voices representing a single brand isn’t just smart—it’s necessary.

Why Vice Ganda Remains a Top Choice for Brands

Beyond her media popularity, Vice Ganda offers several qualities that brands actively seek in ambassadors:

Authenticity: Whether she’s endorsing a breakfast meal or a telecom plan, Vice makes it personal. Audiences believe her because she believes in what she promotes.
Mass Appeal: From students to professionals, young adults to parents, Vice crosses demographic lines.
Cultural Impact: Few entertainers in the Philippines hold as much cultural capital. Vice isn’t just followed—she’s loved, quoted, and trusted.
Reliability: Her track record shows consistency. Brands know she delivers—both on-camera and in terms of results.

For these reasons, it’s highly unlikely that she would be dropped without announcement or explanation. And in the absence of such a statement, speculation should be taken for what it is—rumor, not reality.

Looking Ahead: What’s Next for Vice Ganda in Advertising?

With a career still on the rise and a public image as vibrant as ever, Vice Ganda’s future in endorsements remains secure. If anything, her recent partnerships only solidify her standing in the industry.

As brands continue to evolve in the digital age, incorporating multiple ambassadors, influencer collaborations, and region-specific campaigns, it’s reasonable to expect that Vice will remain a prominent figure in the endorsement landscape. Her storytelling, sincerity, and humor make her a natural fit in campaigns aiming for deep, emotional impact.

Whether it’s food, fashion, or even financial services, Vice has already shown she can do it all.

Conclusion: The Legacy Continues

Rumors may come and go, but facts—and reputation—endure. Vice Ganda has not been removed as a fast-food brand endorser. Instead, she continues to represent trusted products with the same passion, authenticity, and connection that made her one of the most effective celebrity endorsers in the country.

The story isn’t about replacement or relevance—it’s about evolution. And in the constantly changing world of advertising, Vice Ganda continues to be not just part of the narrative, but a central figure driving it forward.

Related Articles for Further Reading

Heart Evangelista joins major fast-food brand as a new endorser
Vice Ganda reunites with a familiar childhood favorite through CDO Funtastyk Tocino
Vice Ganda and Paolo Ballesteros team up for a heartwarming McDonald’s campaign
Behind the scenes of Philippine celebrity endorsements: How brands balance loyalty and new faces
How Vice Ganda’s authenticity shapes the brands she represents