Kapamilya noontime favorite “It’s Showtime” continues to assert its dominance in the noontime ratings race, consistently outshining its closest rival, ‘E.A.T. Bulaga,’ based on the latest Nielsen NUTAM People Ratings for the week of June 30 to July 5, 2025.

The week opened strong for “It’s Showtime” on Monday, June 30, as it posted a solid 5.0% rating, securing the 10th spot on the overall leaderboard. In contrast, E.A.T. Bulaga lagged behind with a 3.3% rating, landing at number 14.

The Kapamilya noontime show slightly improved the next day, July 1, climbing to 5.1% and maintaining its 10th-place position. Meanwhile, E.A.T. Bulaga slipped to 3.2%, widening the gap between the two shows to 1.9%.

Midweek, on Wednesday, July 2, “It’s Showtime” held steady with a 5.2% rating but dropped one notch to 11th place. Interestingly, E.A.T. Bulaga moved in the opposite direction, inching up to 3.3% and climbing to number 13.

But the Kapamilya show quickly regained its footing on Thursday, July 3, rising to 5.3% and reclaiming the 10th spot. ‘E.A.T. Bulaga,’ on the other hand, continued its downward trend, falling to 2.9% and sliding to 17th place.

On Friday, July 4, “It’s Showtime” extended its winning streak, notching a 5.4% rating—its highest for the week. After back-to-back setbacks, E.A.T. Bulaga managed a rebound, climbing to 3.5% and jumping four spots to number 13.

However, both shows experienced a slight dip on Saturday, July 5, with “It’s Showtime” easing down to 5.3% and E.A.T. Bulaga slipping to 3.3%.

With “It’s Showtime” consistently leading the noontime pack, the question now is whether E.A.T. Bulaga can mount a stronger comeback or if the Kapamilya show will continue its unshaken reign in the hearts of Filipino viewers.