
The Eat Bulaga dynasty, in its near 50-year reign, was never just a television show. It was a cultural monolith, a “happy family” that the nation was invited to be a part of, every single day. At the head of this sprawling, complex family sat the three patriarchs: Tito Sotto, Vic Sotto, and Joey de Leon. And like any good family, they had their “daughters”—the stars they built, nurtured, and presented to the public as proof of their benevolent leadership.
No “daughters” were more iconic, more emblematic of the show’s golden era, than the Sexbomb Dancers. They were a cultural force, a daily phenomenon. And at the very top of that phenomenon were two names: Rochelle Pangilinan, and Jopay Paguia.
For weeks, the TVJ “family” has been under relentless siege, not just from their corporate rivals at TAPE Inc., but from within. The “TVJ Issue,” a bitter war over a brand name, has pried open a Pandora’s Box of old wounds. And one by one, the “family members” who were once silent are “coming forward” (“lumantad”). We’ve heard from Anjo Yllana, Julia Clarete, and, most recently, Rochelle Pangilinan.
Now, in what may be the most personal and targeted blow yet, Jopay Paguia has allegedly “come forward” with her own “shocking revelation” (“nakakagulat na rebelasyon”). This one, however, is not aimed at the “system.” It is not aimed at Tito Sotto. This is a precision strike, aimed directly at the trio’s creative, intellectual, and often sharp-tongued “brain”: Joey de Leon.
This revelation is a game-changer. It’s the story of the other “daughter,” the one whose silence during the TVJ schism was just as loud as Rochelle’s. And her testimony, allegedly, is not about contracts or pay. It is about a deep, personal slight.
To understand why this matters, you must understand who Jopay Paguia was to the Eat Bulaga audience. She was the face of the “Paboboh-bo-bo” craze, the “Kamao” queen. She was the “damsel” at the center of the show’s “Dramang Pasabog” segments. She was, in many ways, the emotional heart of the Sexbomb movement—a figure of both allure and innocent, girl-next-door charm. The public loved her. She was Eat Bulaga.
When the TVJ war began, many expected both Rochelle and Jopay to be the first on the front lines, waving the TVJ flag. They were the “babies” of the family. Their absence was a profound, unspoken statement. Rochelle’s “admission” about the alleged exploitative system of the show provided a dark context for her silence.

But Jopay’s “revelation” is different. By allegedly targeting Joey de Leon specifically, it moves from a systemic critique to a personal one.
Joey de Leon has always been the “Henyo Master.” He is the pun-slinger, the creative, the “mad genius” who pens their theme songs and comes up with the segments that define the show. He is also the most overtly intellectual, and at times, the most controversial. His wit is legendary, but it can also be incredibly sharp. He is the one most likely to make a comment that cuts too close to the bone, a “joke” that lands like a slap.
This is what makes this “revelation” so potent. The allegation is that Jopay, the beloved “daughter,” was on the receiving end of a personal slight from Joey de Leon, one so “shocking” that it has stuck with her for years. What did he say? What did he do? Was it a public humiliation disguised as a joke? Was it a private promise that was callously broken? Was it a moment of profound disrespect that made her realize the “family” image was a complete and utter lie?
This narrative suggests that while Rochelle’s grievance was with the system TVJ presided over, Jopay’s grievance is with the man who was its creative architect.
This “revelation” is the second, devastating punch in a “one-two” combo that could knock the “TVJ” legacy off its moral high horse. First, Rochelle’s “admission” suggested the “fathers” were, in fact, “exploitative bosses.” Now, Jopay’s “revelation” suggests one of those “fathers” was also, perhaps, a “bully” or a “betrayer” on a personal level.
This is the central hypocrisy that has been weaponized in the TVJ Issue. The trio’s entire legal and moral argument against TAPE Inc. was that the new management was disrespectful, cold, and did not understand the “family” and “legacy” of Eat Bulaga. They were the “good guys” fighting to protect their home and their “Dabarkads.”
But what if the “Dabarkads” themselves didn’t feel protected?
Jopay Paguia “coming forward” now is a strategic, emotional masterstroke. It makes her alleged silence during the war look less like neutrality and more like a principled stand: “Why would I fight for a man who disrespected me? Why would I defend a ‘family’ that, behind the scenes, was not a family at all?”
This is the narrative that is now running rampant. The “TVJ Issue” is no longer a simple corporate dispute. It is a public trial. And all of the “children” are coming to the stand to testify against the “patriarchs.”
Let’s look at the cumulative damage. Anjo Yllana’s “bombshell” targeted Tito Sotto’s personal life. Jimmy Santos’s “revelation” targeted the trio’s “no man left behind” motto. Julia Clarete’s “dark secret” targeted the “happy” environment. Rochelle Pangilinan’s “admission” targeted the “family” system.
And now, Jopay Paguia’s “revelation” targets Joey de Leon’s personal character.
The “Henyo Master” is now in a box. He is a man who lives by his words, and now, his own alleged words are being used as a weapon against him. He cannot easily “joke” his way out of this. To attack Jopay in return would be to confirm the public’s worst suspicions: that he is, in fact, a heartless “boss” and not a “father.” To remain silent is to allow the allegation to fester, a new, permanent stain on his and TVJ’s legacy.
This is the tragedy of the Eat Bulaga war. In their desperate, public fight to prove that they are the “family,” TVJ has inadvertently given everyone they’ve ever “wronged” a global platform to disagree.
Jopay Paguia, the girl who once dominated the airwaves with her dance moves, has just made her most powerful move yet. By “coming forward,” she has not just told her story; she has provided the latest, and perhaps most personal, piece of evidence that the “happy family” we all grew up loving was, in the end, the show’s greatest illusion.
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